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Brand Guidelines

Product shots (not lifestyle): 
- If a product uses a pump or a sprayer, it should be attached, locked in the down position and the spout should face left. Products should be shot cleanly with minimal reflections.
- Products should not be shot against a busy background. 
- Products should always be the primary focus in the image with the label unobstructed.
- Do not cover product label. Ensure logo and product name is visible at all times. 

Lifestyle images:
- If being used, products should not be shown being used in a way other than directed on the packaging. 
- Do not cover product label. Ensure logo and product name is visible at all times.
- Do not show a product being used in a way that violates suggested directional use EG: not eating dishwasher pods.

 

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